Restaurant Criteria to Participate

Is your restaurant interested in participating in Visit Orlando's Magical Dining®? Please review the criteria and program requirements below. If you qualify and are interested, please contact Visit Orlando’s membership team at Membership@VisitOrlando.com.

Note that participation in the program is open to qualifying member restaurants of Visit Orlando. Visit Orlando reserves the right to exclude restaurants at its discretion. If it is determined that you qualify, a formal agreement, payment link and additional instructions will be sent to you.

Visit Orlando's Magical Dining Restaurant 2024 Criteria & Program Requirements*

Restaurant Criteria

Restaurant must meet the minimum criteria set forth below to be considered for participation in the 2024 Magical Dining Program (“Magical Dining”). Visit Orlando may modify or waive any or all criteria in its sole discretion.

1. Restaurant must be a Visit Orlando Dining member in good standing (with dues paid in full). Local Partner and Networking membership levels are not eligible to participate in Magical Dining. 
2. Restaurant must be generally recognized as a high-end restaurant in the Orlando area and have generally positive reviews from independent sources (e.g., Orlando Sentinel, Orlando Magazine, recognized food critics) and high satisfaction levels from the general public on dining review websites.
3. Restaurant’s primary purpose must be dining, and the majority of Restaurant’s revenue must be derived from dining (not entertainment and other amenities).
4. Restaurant must offer full-service dining at least five (5) nights per week.
5. Restaurant must have an average entree price of $25 or higher if offering the $40 Option or an average entree price of $40 or higher if offering the $60 Option. Visit Orlando maintains the sole discretion to qualify Restaurant for the $40 Option or $60 Option based on the Restaurant Criteria. Visit Orlando may consider making exceptions for high-end sushi and tapas-style restaurants. Restaurant shall not charge customers an additional fee on top of the $40 Option or $60 Option.

Program Requirements

Restaurant must adhere to the minimum criteria set forth below if selected to participate in the 2024 Magical Dining Program.

1. Restaurant shall offer a Magical Dining Program menu (“Menu”) as described below to reflect the $40 Option or $60 Option assigned to it by Visit Orlando (tax and gratuity not included) from Friday, August 16, 2024, through Monday, September 30, 2024 (“Magical Dining Period”).
   
   Requirements for $40 Option
   • Menu must offer a three-course meal consisting of an appetizer, entree and dessert.
   • Menu must provide customers with a minimum value of $45 worth of food, determined by Restaurant’s current standard dinner menu.
   • Restaurant shall track the number of Magical Dining dinners sold and shall donate $1 of each dinner sold to Visit Orlando’s charity partner(s). Restaurant understands that if Visit Orlando selects multiple charities for the 2024 Magical Dining Program, Restaurant’s contribution may be split between the charities.
   
   Requirements for $60 Option
   • Menu must offer a three-course meal consisting of an appetizer, entree and dessert.
   • Menu must provide customers with a minimum value of $65 worth of food, determined by Restaurant’s current standard dinner menu.
   • Restaurant shall track the number of Magical Dining dinners sold and shall donate $2 of each dinner sold to Visit Orlando’s charity partner(s). Restaurant understands that if Visit Orlando selects multiple charities for the 2024 Magical Dining Program, Restaurant contribution may be split between the charities.​
2. Restaurant’s Menu must include a minimum of three (3) appetizers, three (3) entrees and three (3) desserts for customers to select from.
3. Restaurant’s Menu must be curated from Restaurant’s current standard dinner menu, with the exception that Restaurant may provide a fourth offering in each category (appetizer, entree, dessert) as a “Chef’s Special”, test menu item, etc.
4. All Magical Dining portions shall be the same standard-sized portions (including side dishes, sauces, etc.) offered to customers on Restaurant’s current standard dinner menu.
5. Restaurant shall provide a copy of its full and current standard dinner menu with pricing visible by June 14, 2024, for Visit Orlando’s review.
6. Restaurant understands that its Menu must be approved by Visit Orlando before, and as a condition to Restaurant’s inclusion in, the Magical Dining Program.
7. Restaurant shall offer the Menu during all dinner hours, except for buyouts.
8. Restaurant shall not offer any other fixed-price dinner during the Magical Dining Period.
9. Visit Orlando requests that Restaurant provide Visit Orlando with six (6) gift certificates, each valid for one (1) complimentary 2024 Magical Dining dinner, by June 14, 2024. Gift certificates will be used by Visit Orlando to promote the 2024 Magical Dining Program. Restaurant will make its staff aware that the gift certificates provided to Visit Orlando can be used all at once and that there is no limit to the number of gift certificates that can be redeemed per table.
10. Restaurant shall submit a $500 payment in full by June 14, 2024 (“Marketing Fee”) to Visit Orlando. Pre-payment is required to be included in the 2024 Magical Dining Program. If Restaurant is not approved for participation, the Marketing Fee will be refunded.
11. Restaurant grants Visit Orlando the right to use, display, and reproduce its name, trade names, logos, menus, photos and artwork (“Restaurant Materials”) provided by Restaurant to Visit Orlando in promotional materials related to the 2024 Magical Dining Program. Restaurant shall provide the Restaurant Materials requested by Visit Orlando no later than June 14, 2024.
12. Restaurant shall attend a Magical Dining kick-off meeting to ensure it is set up for success in this year’s program — to be held early August 2024.
13. Restaurant shall promote its participation in Visit Orlando’s 2024 Magical Dining program where possible (e.g., linking to MagicalDining.com on Restaurant’s website, posting on social media, sending e-newsletters to Restaurant’s database, displaying the 2024 Magical Dining participation sign).
14. Restaurant shall proactively provide the Menu to all dinner guests during the Magical Dining Period either by printed Menu or QR code linking to Menu. The Menu shall have the 2024 Magical Dining logo and charity information as provided by Visit Orlando. Visit Orlando grants Restaurant a non-exclusive, revocable, limited license to use the Magical Dining logo solely as specified in this Agreement and in accordance with any usage guidelines that Visit Orlando may communicate to Restaurant from time to time. Restaurant shall not use or register any mark that is confusingly similar to the Magical Dining logo.
15. Restaurant shall ensure that its front of house staff (hosts, servers, etc.) are aware of the Magical Dining Program, the items on Restaurant’s Menu, and the charity component of Magical Dining.
16. If Restaurant is an OpenTable member, automated reservations will be offered through Visit Orlando’s Magical Dining website.
17. Restaurant grants Visit Orlando the right to disclose Restaurant’s contact information to the Orlando Sentinel solely for the purpose of exploring advertising opportunities related to the Magical Dining Program. Restaurant understands and agrees that the Orlando Sentinel may contact Restaurant directly for such advertising opportunities.
18. Restaurant understands and agrees that during the Magical Dining Period, it may be secret shopped. If the results are unsatisfactory, Visit Orlando may require corrective action (for example, additional training) up to and including termination from the 2024 Magical Dining Program, or exclusion from future Magical Dining programs.
19. By October 8, 2024, Restaurant will report the total number of Magical Dining dinners sold to Visit Orlando. Based on this number, Visit Orlando shall issue a charity invoice to Restaurant. Restaurant shall pay this invoice by credit card or check payable to Visit Orlando no later than November 1, 2024. Visit Orlando shall submit 100% of the payment received from Restaurant to the Magical Dining charitable partner(s).

* – Please note program criteria is subject to change.